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We all have days when we don’t want to write.
In fact, today is one of those days for me but this post was already a draft – about nine-tenths complete – so I’ve pushed through, edited it and hit publish!
But, that’s not what I’m here to suggest.
Blogging isn’t all about writing. If you speak to any blogger they will probably tell you that writing is only a tiny bit of the whole blogging process.
Despite this being true, I often feel guilty about sitting in front of a blank screen. That flashing cursor mocking me. I feel like I’m letting my blog and business down if I’m not creating new content. Especially if that time is pencilled into my schedule as “post writing time”.
So, how do we overcome that guilt of “not being able to do anything”? Well, like I just said, there’s plenty of other elements to blogging than simply writing. But don’t get drawn into doing meaningless tasks that don’t actually progress your blog just because you feel that you need to be doing something.
Here are 5 things that you can work on to improve your blog even when writing new posts isn’t an option!
1. Refresh Old Posts
Refreshing and reusing old content is a great way to work on your blog without having to write anything new. It can also be a fantastic way to drive traffic to your site with very little extra work.
You like the sound of that don’t you? Who wouldn’t!
There are hundreds of ways you can refresh and reuse old content. Well…maybe not hundreds but there are a lot! Actually, thinking about it, I might do a full post on all the different ways to refresh your old content. But, for now, I’ll give you a few ideas to get started with for those odd days when you don’t want to write:
Update Old Posts
Have a read through your oldest posts. First of all, you’ll probably spend a lot of time cringing at how you used to write. I know I do every time I go back and ready my early stuff.
Secondly, you’ll probably see a few ways to update your posts straight off the bat. There are things like spelling and grammatical errors that you will have missed no matter how many time you read those posts before publishing first time round.
You might also be able to link some of your newer content into those older posts. We’re all great at linking back to older posts when we’re writing new content but how often do you do it the other way round? Do it now!
Also, depending on how old your posts are, you might have actually changed your opinion or learnt something new that you’d now like to add into the post. Tweak and update as much or as little as you want.
Ths is a great task to do when you don’t mind working on blog posts but don’t want to write a new one from scratch.
Recycle Old Content
Why not use something that you’ve already created to make something new? Use a blog post that you’ve already written to create an email course or webinar. Or, work the other way round and take part of one of your online courses or a section of your ebook and create a shorter blog post or email to your list of adoring fans.
You’ll be surprised how much “new” content you’ll be able to generate just be rehashing what you have already created.
Before long you’ll go from “I don’t want to write” to “Wow! Look how much I’ve written” without having had to think about generating new ideas or writing anything new. Minimum input, maximum output!
Include Some Content Upgrades
Ok, I know you don’t want to write so creating new content upgrades is probably a no-go right now. But, bear with me.
Chances are that you have a content upgrade that is suitable for more than one of your blog posts. You may have several posts that are about creating new content. Whilst all of those posts might be very different, all of your readers who are drawn to those posts will probably be interested in a list of 50+ blog post ideas.
So, have a read through your posts and see if you can add in some opt-in forms on posts that don’t already have any. If you’re unsure about where to place those opt-in forms for maximum conversions, check out this post – “Creating Sign-Up Forms and Where to Place them to Increase Subscribers.“
If you’re a Convertkit user (like myself), you can grab the CSS coding cheat sheet below which contains lots of simple coding for you to copy and past to customise your opt-in forms and make them look beautiful!
See what I did there?
Add Affiliate Links
When you first started out blogging you might not have thought about monetising it. Or maybe you just hadn’t signed up to many affiliate programmes?
Either way, days when you don’t feel like writing, are the perfect time to go through your older posts and make sure that you’ve included affiliate links in all the right places.
It’s important not to go completely overboard with affiliate links as it can make you seem salesy and pushy.
Having said that, you may have written some posts where you have recommended a product or service but not included an affiliate link. If you’re already signed up to the relevant affiliate programme, simply pop in your custom affiliate link. If not, do some digging and see if there is an affiliate programme available that you can sign up to.
Not sure about affiliate marketing, what it entails or how to boost your affiliate sales, check out “How to Make Your First Affiliate Sale in Less than 24 hours”
2. Read other People’s Blogs (and Leave Comments)
Okay, okay, this does involve a little bit of writing in terms of typing comments. But it’s not like real writing!
Reading other people’s blogs when you don’t want to write can have two major benefits.
Firstly, reading content from other bloggers can help your writing. Not only can you gain some inspiration, but it’s also common knowledge that reading helps writers in terms of their writing style and ability.
The second benefit comes from leaving comments. If you read a post that you really enjoy, leave a meaningful comment. This is a great way of showing support to other bloggers but also a fantastic way of networking and getting your name and brand out there.
3. Enrol in a Course
I’m a huge fan of continually learning new things and improving my knowledge on all things blogging.
If you don’t want to write and fancy a complete break from your blog or business, why not sign up for a course and spend some time studying?
It can be something that you’ve wanted to learn how to do for ages or something that you’re heard a lot about from others in your niche.
Perhaps you want to learn more about using Pinterest to drive more traffic to your site, or maybe how to become a successful freelance writer?
You can check out my favourite free courses in this post here. If you’re looking to invest a little more time and money into learning new skills, here are my three favourite paid courses/eBooks at the moment:
Pinterest Unpuzzled was an absolute life-saver for me when it came to my Pinterest strategy. I really had no idea what I was doing before this course. I was just randomly pinning and hoping for the best! This course is for you if:
This course is for you if:
- You’re struggling with Pinterest
- You want to grow your following
- You want to boost traffic to your blog
- You want to stop wasting time on Pinterest
- You want to strategically configure your account to flourish on auto-pilot
Boost Your Blog Traffic
If you’re looking for ways to increase your traffic, then this eBook is for you! I wish I had had this level of information and guidance from the very start of my blogging journey. It would have made a huge difference and saved me a lot of time!
Here’s what to expect when you purchase the eBook:
- A target audience audit and how to track them
- A complex, but easy to grasp SEO tutorial
- A Social Media Strategy Breakdown
- An in-depth Pinterest tutorial and resources
- 100 pages worth of PRO blog traffic tips
- EXCLUSIVE BONUS: 2 Free Months With Tailwind
- BONUS 1: +100 Places to promote your blog Checklist
- BONUS 2: +100 Facebook Promo Groups for bloggers
- BONUS 3: Access to my resource library for bloggers
Blogging to Win
This is one of THE most detailed and comprehensive courses I’ve enrolled in. Even though I “completed” it some time ago now, I am constantly referring back to it for more advice.
Here’s what’s covered in this amazing course:
- Module #1: Creating your profitable blogging business
- Module #2: Launching your blog
- Module #3: Establishing your online presence
- Module #4: Creating your email marketing strategy
- Module #5: Validate your entrepreneurial idea
- Module #6: Growing your audience
- Module #7: Launching your entrepreneurial idea
- Module #8: Other forms of monetisation
And, of course, “How to Make Your First Affiliate Sale in Less than 24 hours” that I mentioned earlier.
4. Check Broken Links
Seems like a little task but it’s often overlooked. And we all know how annoying it is when you click on a link in someone’s blog post and it takes you nowhere.
Not only is it annoying but it looks unprofessional too.
It’s easy to loose track of what links do and don’t work. If, for example, you delete one of your posts, it’s hard to remember every other post that you included a link in. It’s even more difficult to keep track of external links. Maybe you’ve linked to another blogger’s post and they’ve recently deleted or moved that post.
The most simple way of keeping on top of broken links is to install a plugin like Broken Link Checker. For starters, it does what it says on the tin – it checks for broken links! I’ve used this plugin for a while now and highly recommend it. It checks all of your links; internal and external, on all of your posts and pages.
The plugin simply sits under “Tools” on your WordPress dashboard and highlights how many broken links your site has. Once you click onto the plugin itself, it presents you with a simple, easily actionable list of broken links. From here you can simply remove the link or click on each individual one and update it within the relevant post.
5. Plan Ahead
This is my favourite thing to do when I don’t want to write anything new for my blog.
I absolutely love planning – from a personal point of view. Yes, I’m a massive planning geek!
But it’s more than that. It’s also an essential part of running your blog or biz. Every element of Flourishing Freelancer gets planned out ahead of time from blog posts to social media updates and newsletters. This leaves me plenty of time to genuinely engage with my audience.
If planning isn’t your strong point then I would highly recommend making a small investment in a planner like the Ultimate Blog Planner Bundle to help you out.
Whether you’re working on improving your traffic or increasing your income, having a plan in place is the best way to make things happen.
So, next time you don’t want to write, when not take some time to set out a plan for your blog or biz. This could be for a week, month or even a year. Whatever feels right to you!
So, next time you find yourself wanting to work on your blog but you don’t want to write, why not try one of these ideas?