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Over the months and years, I’ve seen a lot of Virtual Assistant Websites. And I’ll tell you now that not all websites are created equal.
So, today’s post is going to be all about how to create a stunning Virtual Assistant website that not only looks amazing but one that also converts. After all, the aim of the game is to book those dream clients, isn’t it?
In this post you’ll learn:
- Why you need a website as a VA
- The basics of setting up a website
- What essential information you need to include
- How to use your website to advertise your services
Do you really need a Virtual Assistant website?
If you’re thinking about becoming a VA, or you’ve already set the wheels in motion, you’re probably wondering whether or not you need a website.
The simple answer is “yes”.
There are a lot of different opinions out there, with some people saying that you don’t need a website if, for example, you have a great business page on Facebook or strong presence on LinkedIn.
Having said that, there are a number of reasons why having a website for your VA business will help you not only stand out from the crowd but also secure more clients.
- It’s a great place to showcase your skills, talents and previous work.
- It allows potential clients to find you, check out your packages and decide whether you are a good fit (aking some of the work off your hands)
- Your website is a great place to list your packages and prices – no more time wasted on discovery calls with people asking you to work for £2 per hour!
- You can let your personality shine through. People like to work with people, not just a faceless business.
- It will help you stand out from your competition.
So, now you know why you need a website for your VA business, let’s move on to the how.
1. Choose and Purchase a Domain Name
The first step in setting up your Virtual Assistant website is to choose and purchase your domain name.
When it comes to choosing your domain name, choose something that is the same as your VA Service business name. I know that might sound pretty obvious, but you’d be surprised! Ideally, you want your domain name to end in .com or .co.uk.
As I would recommend using Siteground for your hosting, I would recommend purchasing your domain name from them too so I’m going to include how to purchase your domain name in the next step.
2. Select a Host and Purchase a Hosting Plan
There are a number of website hosts out there but Siteground is my absolute favourite. I currently host all five of my own sites, plus two client sites there and I cannot fault them.
They’re excellent value for money and their customer support is second to none – in fact, their live online chat staff have always gone above and beyond to help me!
Simply head over to Siteground, and select “Sign Up”
Next, select the plan that is best suited to you. There are three available on SiteGround. I have the “Grow Big” plan as it allows me to host multiple sites at no extra costs.
The next step is where you can purchase your new domain. On the next screen, you will see two options; “Register a new domain” or “I already have a domain”. Select “Register a new domain” and type in the domain name that you want to purchase. Then follow the instructions on screen to complete your purchase.
Congratulations! You’re now the proud owner of a domain and your hosting plan!
3. Install and Set Up WordPress
One of the great things about using SiteGround as your hosting provider is that they offer 1-click install for WordPress.
Once you have completed your purchases in step two, log into your SiteGround account and head to the C-Panel. Here you will find an option for WordPress 1-click install.
Simply follow the instructions on screen and you’ll have your WordPress site within 5 minutes!
Now it’s time to actually build your site and get it looking exactly how you want.
4. Start Creating Your Virtual Assistant Website
Okay, so we have a domain name and you’ve got WordPress set up but now what? How do you actually create a beautiful, functioning website?
Choose a Theme
Before you start adding any content to your site, choose a theme. The reason I say to do this before you add anything else to your site is that changing the theme can change the layout of things so it’s best to have your chosen theme in place first.
I will always, always, ALWAYS recommend buying a premium theme over using the free WordPress themes that are available. Put simply, you have much more control with a premium theme. Not only can you control elements like your site layout but also finer details like the fonts and colours used. You can read all of the reasons that premium themes are the best in this post.
My go-to place for WordPress themes for all of my websites is Bluchic. Run by husband and wife duo – Andrew and Kathie – Bluchic builds and sells STUNNING Premium WordPress themes for female entrepreneurs, bloggers, and virtual assistants.
Two of my absolute favourite features of Bluchic themes are that they are responsive (so look great on mobile and tablets too) AND the support and how-to guides provided by Bluchic. The support area for all of the themes guides you through absolutely everything you need to know to get your new theme installed and set up.
If you’re wondering, I use the Victoria theme on this site –> Get yours here.
Install Relevant Plugins
Plugins are to your website, what apps are to your smartphone.
They expand the basic functionality of your site and allow you to do much more without you needing to learn how to code (because let’s face it, we don’t want to do that!)
If there’s something you want your site to do, you can almost guarantee that there’s a plugin for it! And, a lot of them come free on WordPress. You will find that some Plugins have “Pro” versions which offer more tools and functions but, for the most part, the free plugins will do exactly what you need them to do.
Even better than being free, they are easy to find, install and use!
There are literally thousands of plugins available but these are the key plugins that I install on all of my sites from day one:
Akismet – This is a great spam filter for your blog comments.
Broken Link Checker – This plugin checks your blog for broken links and notifies you on the dashboard if any are found. This is really helpful for external links in particular.
Elementor – A drag and drop page builder which is especially useful for creating beautiful sales pages and landing pages. This is the plugin I use to create all of my pages.
Google Analytics Dashboard for WP (GADWP) – This plugin makes setting up Google Analytics an absolute breeze. Check out my post here on getting Google Analytics set up for your website.
Insert Headers and Footers – Allows you to add code to your header and footer areas with the click of a button without needing to know how to code.
Sumo – The tool that creates the awesome floating share bar that you can see on the left-hand side of my posts (or at the bottom if you’re viewing on a mobile).
W3 Total Cache – This is a performance plugin and helps to improve the speed and user experience of your site. You don’t need to do anything with it, just install and activate and it will just do its thing.
WPtouch Mobile Plugin – Makes a beautiful mobile-friendly version of your website.
Yoast SEO – All-in-one SEO solution for WordPress, including on-page content analysis, XML sitemaps and much more.
Create Key Pages
Let’s just take a moment to pause and celebrate the fact that you now have a fully-functioning Virtual Assistant website!
Now it’s time to actually get some content on there so that when people visit, there’s something for them to read!
This is probably the most important page on your site. This is where you will let your potential clients know exactly what you do, who you do it for and how much it costs.
- Your services page is the perfect place to:
- Outline who your ideal client is
- Explain why hiring a VA (specifcally, you) is a great idea and how it can help your clients.
- Detail what services you offer
- Showcase your skills and talents
- Display a few testimonials
- List your packages and prices
There are differing opinions on whether or not you should have your prices on your website but I say you should! If I visit someone else’s site and there are no prices anywhere, I immediately click away. I want to know how much something is going to cost me before I waste my time (and their time) discussing the product or service only to realise it’s waaaay outside my budget. This will save you time as a VA and hopefully, reduce the number of enquiries you get from people who simply cannot afford your rates.
I just mentioned testimonials briefly above but they are really important.
Testimonials are essentially proof that you do what you say you do and that you do it well!
I don’t know about you but before I purchase anything on Amazon, I read the reviews first. Your testimonials are kind of like your Amazon reviews. You want to let potential clients that they can trust you and that you can deliver outstanding services should they choose to work with you.
People are much more likely to invest in your services if they can see what amazing results you have helped previous clients achieve.
If you don’t have any testimonials yet, or you haven’t had any clients to obtain testimonials from, ask old colleagues (and possibly friends) to give feedback on work that you have completed with/for them. What is essential here is that you don’t lie! They can, however, comment on things such as your work ethic. For example, “Dani is extremely hard working and has an excellent eye for detail.” could go a long way when you’re just starting out.
Contact Info and Call to Action
Once someone has decided that they want to work with you, make it super easy for them to know what to do next. Add CTAs throughout your site, like this:
By including a contact form, you can make it even easier for new clients to get in touch. They can contact you with the click of a button and forget about having to copy and paste your email address and draft up an email to you.
You could use a simple form builder plugin on WordPress but I use forms I create in Dubsado to streamline the whole client onboarding process and to ensure that I get all of the information I need from new clients. Here’s a sneak peek at my VA contact form:
I won’t go into too much detail here, as I have a whole blog post dedicated to creating the perfect About Page (check it out here).
Your About Page is really important BUT it’s also a page that often gets overlooked when people are building their websites. I’ve said it before, and I’ll say it again – people like people. And it follows from that, that people want to work with people, not just a faceless business.
Take the time to tell your visitors and potential clients, a bit about yourself. Show your personality (and your face with a professional photo) and let your clients know what kind of person they are going to be working with.
This is another one of those elements that often gets overlooked. Having a blog on your website isn’t essential but it is a great way to showcase your knowledge. If, for example, one of the services you offer as a VA is setting up email funnels, having several blog posts about email funnels will show potential clients that you really know what you’re talking about. Blog posts are also a great way to get people onto your website in the first place.
You can read more about why your business needs a blog, in this post here.
And that, my friends, is how you can create your own stunning website.
But, if the idea of building your own website still scares the living daylights out of you, I have a special offer just for you!